GatorConnect Portal Branding
Project Type
Branding and Identity
SaaS Portal Design
Internal Branding
Team
1 Career Counselor
1 Graphic Designer
Challenges
Working within SaaS platform constraints and creating a visual identity using only:
A custom site logo and icon
A custom landing page photo
A color theme of four colors
Programs
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Contributions
Branding
Style Guidelines
Logo and Icon
Print Brochures
PeopleGrove is a SaaS platform for career mentorship and alumni engagement in higher education.
When San Francisco State University licensed the software in 2019, I was asked to design the branding, style guidelines, and marketing collateral for our new student and alumni portal, which we named GatorConnect.
2019
Service Documents & Resources
Project Type
Document Design
Informational Design
Internal Marketing
Team
3 Career Counselors
1 Graphic Designer
Challenges
Working within existing brand guidelines for the career center’s internal resources
Creating new resources that adhere to document style guidelines
Programs
Adobe InDesign
Figma
Contributions
Print Design
Print Production
Text Layouts
Visual Spacing
The Career Services & Leadership Development Center at San Franciso State University commonly utilizes internal materials such as worksheets, guides, and best practices to supplement its counseling services and provide students with resources to take home. A recurring task of mine was to update these resources with new and relevant information and, on occasion, to create new resources with the information provided by the career counselor.
2018–2020
Service & Platform Brochures
Project Type
Brochure Design
Marketing Design
Team
3 Career Counselors
1 Graphic Designer
Challenges
Working within existing brand guidelines for the career center’s internal resources
Creating new resources that adhere to existing style guidelines
Programs
Adobe InDesign
Adobe Photoshop
Contributions
Print Design
Print Production
Visual Identity
In 2018, San Francisco State University’s Career Services & Leadership Development Center underwent a significant expansion of its office and services. This expansion integrated new services and software to give students access to the latest modern technologies and resources to help them in their endeavors.
As each new service rolled out, I was responsible for creating and updating the center’s service brochures and instructional handouts, which we used as internal marketing tools regularly stocked in-office and at our major events.
2018–2019
Other Projects
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Annual Report Publication
CSLD’s first annual impact report, 2018
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Typography Publication
A personal favorite from design school: an 8-page Baskerville type specimen focused on storytelling through composition
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Annual Report Publication
CSLD’s second annual impact report, 2019
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Marketing & Promotion
A case study and collection: 2+ years of print and digital marketing for CSLD events, workshops, fairs, and services
